Archive | July, 2011

A Common Sense Approach to Reading News

31 Jul

The news that we read online can be accessed or summarized and feed into a kind of client side software which is known as news aggregator. News aggregators can also be a server side application e.g.; Google News. Google News for example is not backed by any internal news reporting team. However they use the news that is accessed via a news aggregator, which scrolls the other news websites and summarized the news that is published to be displayed on its website.

Google news started as private software that was a project for content aggregation. When it was launched for the public back in 2001 it parsed and fetched content from about 100 websites around the World Wide Web. Today Google news scans and fetches news from over 5000 news websites and other sources on the Internet. The exact technology that powers Google News is a secret and is not revealed by Google but over all what they do is they crawl the news websites for the information, chocks how prominently that news is featured, assesses whether the news is relevant and whether it is big or not, checks the geographic locations and then summarizes them and places them on its page.

Different sources have often complained Google News to be biased toward specific sources and content. Some editors have also complained that Google news is going to replace the human edited news sources completely. However Google does not believe that to be. Google news only aggregates what the editors of the various news sites do.

Another great news aggregator is Yahoo! News. For some netizen’s Yahoo! News is the definitive source for an aggregated content website, while others have complained that what they do best is merely packaging some body else work and then showing to their discerning users. Whatever may be Yahoo! News have been extremely popular because of the simplicity of its UI and a smart sleep design that makes the use stay longer on their websites.

Alltop is another great news aggregator. They offer their services as they say as an “online magazine rack”. Alltop offers the top five news sources for any topic across the World Wide Web. They crawl the web for latest stories and topics that are making the rounds. Unlike search engines they claim, which only gives data, they provide a deeper set of information about the world.

A different type of news aggregator, Digg has had a disruptive effect on the social media marketing scenario. With the power of Digg by their site online marketing people have had a serious run for success and have finally made it on equal platform with bug budget marketing efforts from the competitors of their clients. Digg offers a human generated content aggregation. With a small link a publisher can ask his audience to share the same with other like minded users across the world. The more a page is Digged; the better is its chances of getting more page views.

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